The article I selected is titled The Spontaneous Formation of Stereotypes via Cumulative Cultural Evolution (2014). Of the articles I read, researching this subject, I found this one particularly interesting because the researchers were investigating the origin of cultural stereotypes. In the experiment the researchers introduced participants to alien attributes and documented how that information was transmitted across a chain of participants. The experiment showed that people routinely discuss the attributes and actions of other people (Martin, Hutchison, Slessor, Urquhart, Cunningham, & Smith, 2014). According to the article, the findings suggest that the process of repeatedly passing social information from person to person may result in the inadvertent formation of cultural stereotypes (Martin, et. al., 2014). As the experiment progresses it appeared that the participants became better at remembering the attributes associated with social targets as the task became increasingly simplified through the loss of attributes and the development of a systematic categorical structure. The systematic categorical structure began as random attributes in a social structure and over time became a culturally passed stereotype.
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