Patagonia has long been recognized as a great workplace for mothers. And it’s also earned a reputation for loyal employees, something that many retailers struggle with. Its combined voluntary and involuntary turnover in its retail stores was around 25 percent, while it was only 7 percent at headquarters. (The industry average for retail is around 44 percent.) Patagonia’s CEO Casey Sheahan says the company’s culture, camaraderie, and way of doing business is very meaningful to employees and they know that “what they do each day is contributing toward a higher purpose—protecting and preserving the areas that most of them love spending time in.” Managers are coached to define expectations, communicate deadlines, and then let employees figure out the best way to meet those.
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