4.01: Ethics Discussion

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Respond to the following:

Although channels of distribution allow consumers and industrial users access to products from all over the world, they do not guarantee that consumers will be able to purchase anything they want, any time they want. Certain products may only be available in limited supplies. Because of supply and demand, channel members may be able to charge higher prices for coveted products.

• This may be fine for a designer handbag, but what if the product is more basic, like fresh water or medical supplies?
• Or, let’s say there is a hurricane or tornado in a certain part of the country, and many people need to repair their homes and roofs. Is it OK for channel members to markup hardware products during this time to make a bigger profit?

(3-4 sentences)