3. Watch the following TED talks:
Steven Johnson: Where good ideas come from
Tim Harford: Trial, error, and the God complex
Seth Godin: How to get your ideas to spread
Malcolm Gladwell: Choice, happiness, and spaghetti sauce
Jeff Smith: Lessons in business … from prison
Answer the following business concept questions based on your review of the course materials:
What problem are you trying to solve and how will you solve it?
Is someone else already solving this problem?
How is your solution better and/or different than your competitors’?
Is there a want or need for the product or services?
How big is the potential market
How much will it cost to start the business?
How soon can you start the business?
What personal and professional adjustments must you make to start this business?
What is (are) your ultimate goals(s) in starting this business?
What will happen if you don’t start this business?
Prepare the Business Concept Statement. You can expect this to be at least 500 words for a simple business and more with additional complexity. Cite at least 5 sources from the course material or other resources to support your concepts. Use APA format for your submission.
Use Word .doc/docx format for submission.
Knut Haanaes: Two reasons companies fail – and how to avoid them.
Davis S. Rose: How to pitch to a VC
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