Quantitative and qualitative research are the foundations of scientific research studies. Quantitative social science research tries to understand social science by creating quantifiable evidence, like numbers and statistics, analyzed over many different instances to show reliability and validity. You can remember this easily by thinking “quantitative = quantity; quantity = numbers.” Qualitative research tries to understand social science by exploring the totality of a situation, like through observing behavior and monitoring communications, then analyzing them to comprehend the “why” and “how” of the behavior. You can remember this easily by thinking “qualitative = quality; quality = character.” These are very simplistic and generalized definitions that apply to a broad range of sciences, but they are useful as a starting point for this Discussion.
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