Comprehensive Customer Analytics

Imagine you are the CIO of a large company (e.g., financial institution, national fast food franchise, mobile phone service provider, large Internet based company, etc.) that is experiencing a few industry changes (e.g., fiscal or regulatory changes, new competition, new market forces, changing technologies, etc.). The executive leadership wants to completely understand your customers to improve revenue growth from existing customers and acquire new customers. The executive leadership believes that understanding your customers demographics, spending patterns, credit scores, financial information, and so on, you can provide better customer service, market your products, create new products, and retain your customers. There are many technologies, solutions, and processes that you can leverage to obtain this information. There are many new technologies that have emerged in recent years, such as cloud computing, Saas, mobile BI and Big Data. The executive leadership has asked you to develop long-term and short-term strategies and implement a set of DSS and BI solutions to meet your goal of achieving a comprehensive view of your customers.