Multiple choice question1.value-added incentives are design to:A.Attract attentionB.Provide shipment informationC.Change purchasing habit over the long termDChange short term buying decision2.Based on web analytics,a hotel knows a customer often stay for a week and offers that person a discount for booking online.This is an example of:A.merchandising.B.a financial incentives.C.a convenience incentiveD.a value-added incentive.3.A financial incentive may cause a consumer to switch to e-commerce;a value added incentive is design to:A.change purchasing habit more permanentlyB.create brand awarenessC.substitute payment planD.find new buyers
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