IT technology

1- Spotify utilizes the Customer relationship management software of Salesforce to enhance Spotify user’s experience and access through the app, and much more. Considering everyone from any demographic basically listens to music, the company has a wide range of users from all over the world. From 10 million active users and 15 countries located throughout the globe, the app heavily relies on Salesforce software. Spotify’s Vice President said, “As we’ve become spread out geographically, Salesforce helps us work as if we’re all still sitting in the same office.” This is a perfect example of how a company that works globally really utilizes a customer relationship software to connect teams and employees from all over. This is especially important in a time where so many employees are working from home during the pandemic, and due to more people being home, the amount users has gone. The company not only utilizes Salesforce for customer management but also to track quarterly goals that the company sets for the fiscal year. The company attributes a lot of the rapid growth it saw due to the customized solution software specifically for Spotify. Spotify believes in using Salesforce CRM to maximize the human contact of running a business – whether that’s giving Kudos to an employee or coming together to find a solution to a problem or even a bigger opportunity. Spotify believes that in a world full of information technology that 12 months is too long to wait for feedback on goals and solutions that can help promote the business even further.