Law & Ethics in the Business Environment

 As the senior vice president of marketing for Marigold, I would not approve the plan to market Marigold formula in place of breastfeeding to mothers in Liberia and other African nations. According to World Vision International, only severely malnourished mothers would have harmful effects from breastfeeding. Even moderately malnourished mothers can breastfeed their children without detriment to either the child or the mother (Common Myths about Breastfeeding in Emergencies, 2018). Therefore, even in war torn countries experiencing a drought, breastfeeding is still the cheapest most efficient way to feed children compared to formula. Rights theorists believe in protecting fundamental rights, and believe in the moral worth of each individual (Langvardt et al., 2019). Therefore, in the breastfeeding versus formula scenario, they would opt to leave the decision to individual choice and protect the mothers right to choose the best feeding method for their family. A utilitarian however, believes in maximizing utility for society as a whole (Langvardt et al., 2019). Since breastfeeding is the lower cost option that maximizes health benefits for children and families, a utilitarian would most likely opt to abstain from marketing the product. Lastly, a profit maximizer would choose the option that provides the most long-run benefits for their company, within the limits of the law (Langvardt et al., 2019). Therefore, a profit maximizer would choose to market and sell the formula, to achiever the highest profits for Marigold.