Please read the case study (TELUS : The Public Mobile Brand Acquisition Decision) answer the following questions in around 1500 words, excluding appendix, dereferences, and cover letter. The main assessment criterion is the quality of your analysis. Please avoid general marketing statements or unrealistic strategies. Your suggestions/answers must be justified and rationalized well by available information in the case as well as your critical thinking and marketing knowledge. You may use simple financial calculations and marketing tools such as SWOT, perceptual map, etc. to support your arguments.
1) Define the core issue or issues involved in the case. Explain the three alternatives for TELUS?
2) Conduct a situational analysis for TELUS by analyzing the company; its differentiation and competitive advantage in three tiers market; wireless consumers; and TELUS target audience?
3) What is your assessment of Public’s company, its performance, its strengths, target audience, and it positioning?
4) What is your assessment of the three alternatives? Which one is the best one and why? Offer a thorough rationale of your recommended approach.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more