A supermarket chain in California, recently introduced intelligent shopping carts, to better service their customers. Each cart has a wireless touch-screen mobile device with a laser scanner to enable price checking and then to scan product codes for purchase. The cart mobile device totals shopper spending and enables a quick checkout. But they have not determined what other benefits they should include or not. Some of the possibilities are: Being able to price check different brands, automatically e-mailing receipts to customers along with the special sales, allowing retailers to receive an e-mail alert upon purchase. Then retailers can e-mail the customer directly as a result of the purchase, aggregate shopping habits for advertisers and industry surveys for interested parties.
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