You are a sales manager responsible for the midwestern U.S. division of a grab and go style, limited-item restaurant chain that specializes in breakfast items, such as donuts and other bakery items, egg-based sandwiches, coffee, etc. Through the first three months of the fiscal year, the net sales revenue for the midwestern U.S. division has been 5% below budget combined across all items. Your supervisor, the head of sales for the entire U.S., has requested that you investigate the situation and make recommendations to prevent further revenue declines and increase sales revenue enough in the upcoming months to get back to the budgeted amount for the total year.
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