Although this product is being targeted at the home consumer, the sales department thinks there is great potential in the commercial market, and it should be pursued. You brought this issue to the project sponsor who, in turn, brought it to executive management. Management decided that this opportunity should be investigated as part of your project. It would like to see an opportunity assessment completed that defines the new markets, potential revenues, high-level sales and marketing strategy, and a 5-year financial business case with initial expenses clearly defined. They have agreed to provide additional resources (people, funding, and time) to create this new deliverable. You need to tell them how many people you will need to complete this deliverable within the next 6 weeks. You can assume that the people will be allocated to work on this deliverable a maximum of 20 hours per week.
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