Module Seven Blog: Green for Profit or Green for the Environment?
First, watch the following videos:
What Is Corporate Social Responsibility?
Marketing Strategy: Ethical Behavior in Marketing: What Are Marketing Ethics?
The Social Responsibility of Business
Then, review the presentation Corporate Social Responsibility. In your blog post, address the following:
• Identify a retail brand that you believe is socially or ethically responsible.
• How do you believe the company conducts business in a socially responsible way? Support your answer by discussing specific examples.
• Has the company ever been involved in any incidents in which they were accused of not conducting business in an ethical or socially responsible manner? If so, briefly discuss the legal issues related to the incident(s).
• Do you feel the company is “green” for profit or “green” for the environment?
Guidelines for Submission: Complete your blog post in WordPress and submit a link to your blog via the appropriate forum. If you have not yet created your blog, review the Getting Started Blogging document. Your blog should be written in a professional voice and should be appropriately formatted for a blog. Any sources cited should use APA formatting. Blog posts must be 400 to 800 words in length.
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