Research Report
Table of Contents:
1. Background
2. Problem Statement
3. Operational Definitions
4. Research Objectives
5. Research Procedures
6. Hypotheses
7. Research Procedure
8. Limitations
9. Recommendations
10. Findings and Analysis
a. Questions 1 – 4 with responses.
b. SPSS Outputs
You must address all the sections that are in the sample Research Report.
This research report is based on the questionnaire and SPSS analysis you conducted for Joe’s Southwestern Grill.
You must again refer back to the questionnaire to determine the research objectives and hypotheses.
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Under the section FINDINGS you will include your SPSS analysis and outputs.
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This research project utilized the survey method, not focus groups or secondary research. You should discuss the different types of survey methods and the advantages and disadvantages of each. This survey was completed as a mall intercept.
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You need to address every section in the sample Research Report by reading carefully the questions in the survey.
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The questions in the survey reveal what they were trying to understand.
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Potentially unfamiliar or unclear terms would require Operational Definitions.
You should have several operational definitions even if they are familiar to you.
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There is a small degree of creativity in writing the Background, but I provided you with a background you can use for your research report. However, you can write your own background.
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Limitations of questionnaires are discussed in the textbook and should be included in your research report.
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Recommendations in the sample are general, but yours should be specific to your analysis.
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You analyzed the data so now based on what you discovered, what should the restaurant executives do?
Train employees to be friendly? Change the menu? Redesign the look of the restaurant?
Those are just a couple of things to think about.
Every survey question got a response and told us something.
So for each of the questions you answered for the SPSS project, what do you recommend?
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Please see the attached sample report, survey, background information, SPSS output and answers to SPSS questions.
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