1.Find a Non-profit Organisation that implements the Marketing Concept. What is the exhange taking place? What is the profit they seek?

2.The Billabong website (www.billabong.com.au) offers consumers a lot of information about the surfing, skiing and skating industries. However, little, if any, information is provided on Billabong products. Do you think that his helps Billabong to build relationships with its target customer?

3.Go to Nestle’s Australian web site (www.nestle.com.au). Review its latest news and the Peter’s brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at?

4.If a Company is interested in estimating the distribution of income in the Northern Territory or New Zealands’s North Island, how could it proceed? Be specific.

5.Visit three web services of fast moving consumer goods (FCMG) Companies . Is there evidence of a segmented approach or are they mass marketing?

6.Discuss how worldwide demographic trends are affecting opportunities for International Marketing and which industries are set to benefits from the ageing baby boomers.

 

 

1.Sobel and Company is a middle market and consulting firm that provides social services to organizations and currently works with many nonprofit organizations. They have the revenue ranging from $ 100000 to $ 60000000. The organization has distinctive approach in working with the nonprofit sectors and they employ integrated marketing tactics leading to more interactive interactions with donors and volunteers. In order to have distinctive advantage over other organizations, Sobel employs a formal marketing process. For attracting their target audience that is nonprofit community, organization makes use of various social networking platforms for promotion (Perreault et al., 2013).

2.Billabong is primary a clothing retailer of Australia that produces a wide range of accessories and they have witnessed a major decline in their consumer purchasing decisions. Demands for products of Billabong have reduced and this has resulted in losing their brand identity. Providing information about their products on their websites will help the organizations to attract the customers and would be able to fulfill their enthusiasms about gaining knowledge about the products. Advertising the products on the company’s website will help in targeting the customers in unique way. Depicting information about the quality of products, their benefits will help in building relationship with target market (Armstrong et al., 2015).

3.Nestle Australia has a diverse brand of portfolio of products and Peter ice cream was one of its brand. Partnering with this brand has helped the company is attracting the loyalty of ice cream lovers in Australia. In the recent news, Nestle had agreed to sell its peter brand to pacific equity partners with the intention of solely focusing in their core business. Strong position of the ice cream brand has helped Nestle in building strong portfolio and has given tribute to ice cream lovers in the country. Nestle has the deliberation of building this iconic brand of ice cream and sold the brand to pacific equity partners. This organization has experience in the consumers’ good sector and has long track records of growing business and this will help Peter brand in enhancing their growth performance and building the strong portfolio of ice cream products (Armstrong et al., 2013). Therefore, this particular strategy of Nestle will help Peter ice cream in gaining good records of their brand and loyal customer profiles.

4.In order for organization to analyze the market opportunities in North island of New Zealand and Northern territory, they are required to estimate the distribution of income. For estimating the distribution income, company is required to determine the absolute number of residents residing in those particular regions along with the characteristics of household. Information pertaining to these attributes can be collected from projected and current demographic, consumer and lifestyle data. The starting point of in depth analysis of the data relation to income distribution estimation is depicted by such data. Data concerning demographic is readily available in the census report of government of respective regions (Babin & Zikmund, 2015). This helps in providing with the demographic estimates of the region.

Gathering data about the distribution of income by consumers will help in identifying the power of spending of residents. Evaluation of income distribution can be done by company by using the statistical concepts such as calculation of average household income and a number of households that are sought for within a certain range of income before business establishment. However, it is also required by companies to take into account of factors that leads and impacts the distribution of income.

5.The three fast moving consumer goods companies that are selected for the analysis of their marketing approach are HUL, ITC and P & G. Marketing segmentation is one of the fundamental principles of marketing and most of the FCMG companies rely on geographical, demographical, psychological and behavioral segmentation of marketing. Moreover, such companies make use of market target strategies in order to reach their target market. The ranking orders of these organizations are P & G, HUL and ITC in terms of using segmentation approach for reaching their target market.

Recommendations for further segmenting their market are as follows:

• Organizations should try to provide the customers with personalized and customized products in order to serve the customers in better way.
• Some of the retail market strategies that can be adopted by these FMCG companies is to have specific marketing campaign as they will help in utilizing the resources more efficiently.
• Industrial marketing is one of the most valuable methods of segmentation that involves philosophy approach of company and purchasing approaches of consumers. However, this method of segmentation is often neglected. This involves the nature of supplier and buyers relationships, purchasing criteria and purchasing criteria.

6.Today, the world is facing drastic demographic transition and most of the developed and developing countries are experiencing unique aging. Performance of international marketing is significantly impacted by this type of typical trend. Demands for global services and products will rise considerably with surging up of new consumers. Organizations are continually striving towards efficiency, regulation and productiveness with the boom in global economy. Global organizations have global recognition in their mind and they would continue to compete regardless of these ongoing trends (Air & Lukas, 2014). Emerging economies are being faced with rising aging and the organization intends to build their social system and financial infrastructure for dealing with the consequences. Moreover, the marketing strategies of the international organizations are also significantly impacted by the global trends.

Some of the industries that are benefitting from baby boomers are food and automobile companies. Some of the food companies are Nestle, auto companies like Toyota, communication and technology companies like Apple, home need industries and Swiss multinational company and shoe industries such as Nike (Czinkota & Ronkainen, 2013).

References:

Air Jr, J. F., & Lukas, B. (2014). Marketing research (Vol. 2). McGraw-Hill Education Australia.

Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson Australia.

Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.

Babin, B. J., & Zikmund, W. G. (2015). Exploring marketing research. Cengage Learning.

Boone, L. E., & Kurtz, D. L. (2013). Contemporary marketing. Cengage learning.

Czinkota, M. R., & Ronkainen, I. A. (2013). International marketing. Cengage Learning.

Hartley, R. F., & Claycomb, C. (2013). Marketing mistakes and successes. Wiley.

Perreault Jr, W., Cannon, J., & McCarthy, E. J. (2013). Basic marketing. McGraw-Hill Higher Education