For Paula Hog

Marketing Management

Break Even

This week you will continue the work you started on your new product. This week you will identify and explain the BE (break-even point).

Using a spreadsheet software program, create a chart showing the costs of your product or service and at least three different price points you might consider selling the product.
In a separate area on the spreadsheet, explain the chart and the price points (use your own words).
Select your BE point and explain why you selected that specific BE point.
(Explanation should be a minimum of 500 words, spelling and grammar count. Use Times New Roman 12 point font, double spaced. Note: even though you are writing within the spreadsheet use APA style.)
In your explanation, be sure to consider the cost of:
- raw materials
- labor
- fixed costs
- delivery
- advertising
You may need to be creative as you come up with pricing (this is ok).
This spreadsheet will be included in your final Marketing Plan (see Week 8).

Grading Criteria Assignments	Maximum Points
Meets or exceeds established assignment criteria	40
Demonstrates an understanding of lesson concepts	20
Clearly presents well-reasoned ideas and concepts	30
Uses proper mechanics, punctuation, sentence structure, and spelling	10
Total	100

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