GRADING RUBRIC BUOL733 – Marketing Management
Week Seven Paper on Pricing
Points Possible
Points Earned
Following your review, share a 750-word minimum synopsis of the strategic marketing concepts discussed – PRICE. The paper should be completed using APA formatting (in-text citations and references) – attach in a word document – no PDF Files. Follow all Written Assignment Expectations. This paper should be completed by Sunday at 11:00 p.m. EST. Use subject headers for organization – Introduction, Conclusion and obviously specific headers to support content provided – minus 5 points if not provided. This is a SafeAssign assignment – validate that your paper is under 25% SafeAssign Score. Resubmit if it is not.
50
Reference three AUTHORED sources minimum – in-text citations must be made evident for the three articles assigned. Reference page and citations must match 100%. No points given if there is no in-text citation. All author’s names must be credited in the in-text citations.
15
APA format (1” margins, Times New Roman 12 font, double-spaced, and more)
10
Total
75
Using Business Source Premier, review the following articles:
Kermisch, R. & Burns, D. (2018). A survey of 1,700 companies reveals common B2B pricing mistakes. Harvard Business Review Digital Articles.
Mohammed, R. (2018). The good-better-best approach to pricing. Harvard Business Review, 96(5), 106-115.
Simon, H. (2017). Whole Foods is becoming Amazon’s brick-and-mortar pricing lab. Harvard Business Review Digital Articles.
Following your review, write 750-words minimum APA paper on the pricing strategies discussed.
Due by Sunday of Week Seven.
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