Part A
Read the article https://www.analyticsinhr.com/blog/people-analytics-case-study-how-hr-made-customers-happy/
and the associated reports from (2016) https://smdhr.com/wp-content/uploads/2016/04/criterion_study15.pdf
& (2017) https://smdhr.com/wp-content/uploads/2017/11/criterion_study_2017_general.pdf
Then respond to the following:
What are the dependent variables?
What are some independent variables?
Which independent variables were found to be key drivers of business performance? Explain the “Logic” for at least two drivers in 2-3 sentences; in other words, how are these drivers linked to business performance? (HINT: Look at both the 2016 and 2017 statistical reports)
Part B
Respond to the following:
The 2016 report clearly states “Engagement is NOT a business outcome – it is not even a good proxy for business outcomes” (and the 2017 report has a similar statement). What was the basis of these arguments (or how was this conclusion reached)? (HINT: Look at both the 2016 and 2017 statistical reports)
Given what you know about employee engagement and its relationship with job performance, were you surprised with the finding of this study? Why or why not?
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