Discussion Question
If you were an entrepreneur looking to open a new company, what do you think would be the biggest benefit to researching case studies of other companies in the same industry? Why?
Part II
You will complete the case study of Samsung. Respond to the fourwriting prompts below. Your responses must include information from academic and scholarly research, including at least two resources from the CSU Online Library and at least two other online sources.
1.Create a case study summary of the company you have chosen, including ageneral overview of the company, its external environment, and a list ofits current strategies and objectives.
2.If the company continues with its present strategies and objectives, wherewill it be in five years?
3.If you were the CEO of the company, what strategies would you recommend,and why?
4.Describe the competitive strategies used by the company’s maincompetitors. Which of these strategies are the most effective? How can yourcompany combat these strategies? Support your answers.
If you paraphrase, quote, or use ideas from any source, you should cite yoursources using APA guidelines. Your case study should be at least three pages inlength, excluding a cover page and references page.
Resources
College of Business – CSU. (2016, January 12). MBA5101 Unit VII lesson video [YouTube video]. Retrieved from https://youtu.be/TKuVP2nF-uY?list=PL08sf8iXqZn54RIuJs-skgp4omxG-UOu5
Read pages 409-414 and 418-419 in the following article: (articles are attached below ) sources 3&4
Harrison, J., & Coombs, J. (2012). The moderating effects from corporate governance characteristics on the relationship between available slack and community-based firm performance. Journal of Business Ethics, 107(4), 409-422. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=74713923&site=ehost-live&scope=site
Pidun, U., Rubner, H., Krühler, M., Untiedt, R., & Nippa, M. (2011). Corporate portfolio management: Theory and practice. Journal of Applied Corporate Finance, 23(1), 63-76. Retrieved from https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=59410743&site=ehost-live&scope=site
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