Unit 6

Brand Extension Marketing Plan
This week you will complete a
Personal Marketing Plan (PMP)– PowerPoint Slide Presentation
Introduction: In this Assignment, you will apply what you have learned about marketing to develop a Personal Marketing Plan presentation using PowerPoint®.
Please keep in mind this marketing plan is about YOU and not about the company you selected for the Brand Extension Marketing Plan (BEMP).
Assignment: Using the Personal Marketing Plan (PMP) Presentation template found in Course Documents, complete your own Personal Marketing Plan Presentation. Be sure to use PowerPoint in creating your presentation. Be creative! After all, the “product” you are trying to sell is YOU! If, however, you are interested in starting your own business, then you ARE the business and your PMP should reflect that. So, in essence, the PMP is a way to plan your future. All opportunities should be considered: Staying in your present position, moving up within your company, looking for a new position, or starting your own business. No matter which direction is your path, the PMP can truly help you get there in an effective and efficient manner. You will also need to examine your own cultural literacy. Ask yourself, how well do you understand and participate with various cultures? For example, how familiar are you with the organizational culture that you aspire to work with or to serve?
Starting your own business typically has three phases: One is figuring out what business to own; the second is actually getting the business started; and the third is managing and operating the business. It is also important to be culturally literate so that you do not offend the culture that you are targeting.
For your PMP you would be providing information for the first phase, but I wanted you to realize what the next steps are. So once you have the first phase completed you would move to the second (marketing yourself to the industry, including suppliers, the city, bankers, partners and more). Then the third phase would involve establishing an operating plan in which you would market yourself as the owner of a new business (marketing yourself to the staff, community, other business leaders, professional groups and more).
Owning your own business, moving up in your company or moving to a new company…all involve marketing yourself. Try to think about the many issues of marketing a product and then relate them to marketing yourself. Have some fun with this! I am sure you will find this Assignment extremely useful. Access the PowerPoint template for guidance on this Assignment.
The components of your Personal Marketing Plan for Unit 6 are evaluated using this rubric.
Directions for Submitting your Assignment
Compose your Assignment in a Word document and save it as Username GB530 Unit 6 Assignment (Example: JSmith GB530 Unit 6 Assignment.doc). Submit your file by selecting the Unit 6: Assignment Dropbox.