Accounting

 
Case Analysis :
Case Subject: Facebook
The paper will require to be a 15 – 18 pages, 
 
READ THE CASE ANALYSIS CHAPTER IN THE TEXT BOOK!

State clearly the main problem or challenge(s) that management faces and other strategic issues
Do not recite what’s given in the case such as history
show evidence of the management weaknesses from the case
Does management have a flawed strategy as compared to its market?
Is management too dependent on its founder(s), are there succession issues?
Is management reluctant to change, doesn’t embrace new and use new technology?
Strategic Analysis
Strategic tools:

      1.five forces model, 

strategic group map,

      3.PESTEL,

VRIN,

      5.analyze the vision, mission, what are the core values, and value proposition, determine the generic strategy 

determine the generic strategy of the company
other tools: SWOT, Value chain analysis, etc, 

III. Financial Analysis

financial statement analysis
ratio analysis
line graphs, pie charts, bar graphs,etc.
Recommendations

 The paper also need to include chapters and material from course materials below: 
 
A. Textbook: Crafting & Executing Strategy, Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble, Lonnie Strickland, 19th edition ISBN: 978-0-07-802950-9. (Concepts and Cases edition)
B. SUPPLEMENTAL READINGS: Porter, Michael E. “What is Strategy?”       Harvard Business Review (November-December 1996), pp.61-78.