Organizational analysis ( I’ll send the company name once the bid is accepted)(3+ full content pages)
A. Basic description of the company. Include in your discussion the following:
1. The company’s mission. How has the mission evolved over time?
2. Characteristics of the company – culture, size in sales, number of employees, total assets, geographical locations, age
3. The company’s pattern of past objectives and strategies. How successful has the company been with its chosen strategies?
B. Financial analysis will include:
1. Financial ratios will be calculated in this section. Other financial analysis may also be appropriate. Include financial trends.
2. Ratios must be compared to industry averages.
3. Don’t just list the ratios, explain what they mean.
4. Financial analysis may help you to identify strengths or weaknesses, which may be discussed
in this section or the next.
C. Strengths. A thorough review of company strengths should be developed. May include (examples):
1. Adequate financial resources
2. A good reputation
3. Being the recognized market leader
4. Economies of scale
5. Proprietary technology
6. Product innovation and development skills
7. Proven management
D. Weaknesses. A thorough list of company weaknesses should be developed. May include (examples):
1. Lack of strategic direction
2. Obsolete facilities
3. Poor profitability because of
4. Lack of managerial talent
5. Too narrow a product line
6. Inadequate product innovation and development
7. Poor financial resources
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