Introduction:

The prime focus of this report determine the appropriateness of the administrative structure/model utilized for constructing the pilot questionnaire distributed to 20 respondent simultaneously with the objective for improvisation in the same. The most valuable concern was to interpret and accept the customer demands and perspectives towards Full Service Carriers (FSCs) and Low Cost Carriers (LCCs). In addition to this, the report presents an initiative to describe and analyze the areas where there is a reflection of presence of an issue. Simultaneously, the questions and statements that need a reconfiguration also has been briefed before the distribution among a greater number of respondents (Alava, Wailoo and Ara 2012). The report further describes the methodologies involved in fulfilling the pilot test questionnaire alongside, the advantages and the disadvantages are discussed for the development of the administrative method in the survey. The major limitation lies in the fact that most of the respondents had a difficulty in understanding of the questions in the questionnaire, which calls for modifications to the final testament.

Administration Method Used in the Survey:

The objective of the survey as pre-mentioned was to locate the issues with the constructed questionnaire prior to the release of the mass sample and following this it is hopeful to introduce improvisations regarding the same. As a team, the discussed and decided methodology was followed, that is the questionnaire method, which provides the respondents the freedom to fill in the research objective without any interference and disturbance in this process. Following the completion of the paper a casual discussion with the respondents was held to know more about the shortcomings of the methodology used (Fowler 2013). This survey had a feature of Face-to-Face interviewing so that a direct feedback is received from them to understand the concerns better. This way suggested a better communicating medium for both ends. This is majorly a self-administrative questionnaire methodology.

Self-administrative questionnaire refers to the method to set a list of questions that should be designed for the respondents to answer without any intervention from any researcher or analysts. This is a self-targeted question set but always with the facility to provide a researcher to capture the personal component. This might help, as the researcher would provide few observations that would in return help in setting a more potential questionnaire to judge the consumer views.

In accordance to Bowling self-administrative modes, some enlisted pointers are provided in the following part of the report.

1. A) A traditionally developed methodology describes the way of doing a questionnaire to be a procedure to provide the respondents with the facilities to fill the research paper and return once it is done.
2. B) Utilizing a more technical methodology that is a computer to collect responses is another process for the objective.
3. C) An automated process of telephonic interview can be conducted (Eller and Moreira 2014).

Advantages and Disadvantages Involved in the Methodology (Self-Administrative Questioning Method):

(i) Advantages of the Questionnaire:

• This method single-handedly allows a researcher to collect a large volume of data and thus, is capable of gathering a large amount of samples.
• Comparison becomes easier and is more valid as the subject is judged on the same questions.
• An indirect method can help the researcher enquire about important and difficult issues, which at times is not possible in a face-to-face session.
• Lengthy questions can acquire the positioned through this process.
• People are able to provide more genuinely without being conscious in this methodology.
• In accordance to positivists, the quantitative data received using the methodology can be used to set relevant theories and examine any existing hypotheses.

Hochstim theory established in 1967 further in addition to the existing facts of self-administrative method for surveys explained that through a procedure like this, people express their views without the burden to impress any individual or authority  and as a result of this anonymity a more insightful feedback in received from the respondents on any subject directed for research.

This methodology has the potential to save both time and money (Acocella 2012).

(ii) Disadvantages relative to this questionnaire method:

• This method is often argued as inadequately understandable in form of various information inclusive of emotions and /or behaviors.
• Phenomenologists often comment that this methodology corresponding to quantitative research is simply an artificial technique to collect limited information without proper explanations.
• There is lack of validity associated.
• No possible way is present to determine the truth involved in the responses.
• People might just read unlikely in each question and respond according to their interpretations.
• There is a research imposition linked with this method as a researcher prepares questions according to self-assumptions and interpretations, which might not be sufficient for the research (Patten 2016).

Reflections on Self-Administrative Methodology:

This particular method provides the respondents with the freedom to respond and express views according to their understanding and interpretations and then is collected as quantitative research information for better analysis of the situation. At times, a direct feedback from the respondents is collected through a face-to-face session and simultaneously, at times, help was provided to the respondents for the completion of the questionnaire (Graham 2013).

This method proves to be reliable and objective, focusing on the situation to analyze. Statistics relative to the responses can be utilized to generalize any aspect of research. Reconfigurations with the help of the responses fixes complexities oriented with the situation.  This procedure can evaluate the relationships between variables and finally can deduce the results and causes for the same. This is a brief data collection as compared to the qualitative research and thus might not be subjected to a desired response.

Thus, following the results it is concluded as team to maintain a hybrid method to conduct a research where the samples are considered to be the representatives of the population, towards the subject chosen (Cameron, Glasier and Johnstone 2012). As, both a questionnaire and a face-to-face interviewing becomes essential in determining a fact.

Suggestions to Improve the Self-Analyzing Procedure:

Few drawbacks of a self-administrative method are already pre-mentioned in the report. In accordance to this, the prime reason can be coated as the unavailability of psychological approach, which makes the researcher miss the human responses in form of emotions and the lack of understanding a respondent have regarding a question.

Few tactics can be applied to improve the questionnaire method, though. Firstly, as suggested earlier, the advantage of a face-to-face interview should be utilized, which can resolve the lack of psychological approach. Secondly, survey salience is another step to acknowledge, as to how important the survey is to the respondents (Marcano-Belisario et al. 2014). Choose the most effective delivery method of the questionnaire and ensure a communicating ground with the respondents with available pre-notifications of a survey to increase participation, to generalize in a more appropriate way.

Essential Changes in the Questionnaire:

This questionnaire developed might require an in-depth analysis before distribution among a larger number of respondents. A prime concern is the questions needs more clarification and the repetitiveness as is witnessed surrounding question 9 should be minimized rather, avoided completely. The length of the questionnaire should be revised to be brief.

Secondly, owing to the large amount of respondents the hybrid way is a difficulty as face-to-face interviewing would not be possible to conduct. This can be replaced by an online survey, which is procedure to include a larger number of participants with a minimized cost. This method will be more subjected to a certain group using the facilities of FSCs and LCCs airline.

Complexities surrounding the questionnaire should be revised as less literates would find it challenging to respond. Some irrelevant questions such as raising emotions attached to the airline is not a significant step towards determining results.

Results & Conclusion:

On analysis of the pointers present in the report relative to the questionnaire, it can be concluded that the procedures introduces to generalize the results of the issues. The hybrid method is impactful still few critical points needs to be addressed. For example:

• Determination of methodology is important as simpler the delivery procedure would be, the easier is to determine th results.
• Choosing an appropriate set of respondents in important, who would provide the relevant answers.
• Proper configuration of a questionnaire is important for surveys like this.

References:

• Acocella, I., 2012. The focus groups in social research: advantages and disadvantages. Quality & Quantity, 46(4), pp.1125-1136.
• Alava, M.H., Wailoo, A.J. and Ara, R., 2012. Tails from the peak district: adjusted limited dependent variable mixture models of EQ-5D questionnaire health state utility values. Value in Health, 15(3), pp.550-561.
• Cameron, S.T., Glasier, A. and Johnstone, A., 2012. Pilot study of home self-administration of subcutaneous depo-medroxyprogesterone acetate for contraception. Contraception, 85(5), pp.458-464.
• Eller, R.D.A.G. and Moreira, M., 2014. The main cost-related factors in airlines management. Journal of Transport Literature, 8(1), pp.8-23.
• Fowler Jr, F.J., 2013. Survey research methods. Sage publications.
• Graham, A., 2013. Understanding the low cost carrier and airport relationship: A critical analysis of the salient issues. Tourism Management, 36, pp.66-76.
• Marcano-Belisario, J.S., Huckvale, K., Saje, A., Porcnik, A., Morrison, C.P. and Car, J., 2014. Comparison of self administered survey questionnaire responses collected using mobile apps versus other methods. Cochrane Database of Systematic Reviews, 4.
• Patten, M.L., 2016. Questionnaire research: A practical guide. Routledge.