Al Rawabi Dairy Company is a leading dairy and juice company in the UAE with a wide range of products from milk, yogurt, laban, juice, and functional products. Currently, Al Rawabi operates in the UAE, Oman, and Qatar serving more than 12,500 stores with fresh products.
At its farm in Al Khawaneej, Al Rawabi has a cattle stock of 13,500 cows. Starting in 1989 with 500 imported cows, Innovation is at the core of the company – it introduced the plastic bottles in 1991 in the UAE and is the first company to introduce fresh juices in the GCC in 1995. It is also credited with introducing pasteurized juices in the region and functional products in the dairy industry – such as Nutree Boost and Super Milk.
The company has realized that during the Ramadan season some of its products are not available in the various retails outlets in UAE. The company realizes that the shortage of its milk products occurs in spite of its special focus on the supply chain network and other precautionary measures. (Source: Website of Al Rawabi Dairy Company in UAE)
Task 1:
Discuss the probable reasons for this bullwhip effect and suggest the solutions to fix this problem in the UAE context
Task 2:
Suggest a suitable supply chain strategy for this company in the UAE context.
( The answer should be from 300 to 350 words )
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more