You will pick an ad and you will think about and discuss what made the advertising agency create such an ad (2-3 pages long; produced in Microsoft Word in Times Romans 11pt type with 1.5 line spacing and 1 inch margins). Reflect on what you have learned from class discussions, lecture slides, videos, and book chapters. You should do some research using the library (e.g., Mintel, Claritas 360) or online resources (e.g., articles from an industry magazine [Adweek and Advertising Age] or any reputable newspaper, magazine or website), and address the following questions in the 1st paper:
What were the key market situations that drove the advertiser to create such an ad?
What was/were the problem (or problems) that the advertiser wanted to solve?
Who do you think was the advertiser’s primary target audience? Create the target persona that corresponds to the ad.
There is no right or wrong answer but I want you to practice using your critical, analytical, creative thinking and problem-solving skills. Thus, provide me your original, educated guess on what made the advertising agency create such an ad and back up your thoughts with some evidence by citing library or online resources using APA style. If you are not familiar with APA style, the following website can be useful:https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/general_format.html)
Please note:
You should include your ad or examples of ads that illustrate your points as appendices (if it is a video ad, provide the web link). Incorporating photos, graphics or other images is expected but these do not count as part of the written length of the paper
Spelling and grammar matter — you will lose points for errors that could have been avoided by careful proofreading.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more