Ashford BUS 402
Strategic Management and Business Policy
Ashford BUS 402 Week 1
Week 1 – DQ 1 – Environmental Changes
Provide an example of an industry or company that has changed its strategy over time as environmental factors such as technology, competition, and consumer preferences have changed. Explain the changes in environment and in the industry’s or company’s evolving strategy.
Week 1 – DQ 2 – (Vision and Mission)
Share the vision and mission statement of your firm (or one with which you are familiar). How is that vision and mission statement communicated to employees and the public? What is the role of the vision and mission statement in driving the activities of the firm? If there is no vision and/or mission statement, discuss possible reasons why it is not clear.
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