Assignment 1: The New Frontier: Data Analytics for CIS500008VA016-1178-001: Info Syst Decision-Making

 n this highly competitive business environment, businesses are  constantly seeking ways to gain traction and understand what is on the  minds of current customers and potential customers in order to increase  business efficiency. Many companies have turned to business intelligence  (BI) and data analytics. 

 
Write a four to six (4-6) page paper in which you:

Define data analytics in general and provide a brief overview of the evolution of utilizing data analytics in business. 
Analyze the main advantages and disadvantages of using data analytics within the industry or company that you have chosen. 
Determine  the fundamental obstacles or challenges that business management in  general must overcome in order to implement data analytics. Next,  suggest a strategy that business management could use to overcome the  obstacles or challenges in question. Provide a rationale for your  response.
Analyze the overall manner in which data analytics  transformed the industry or company you selected with regard to customer  responsiveness and satisfaction.
Speculate on the trend of  using data analytics for the chosen industry or company in the next ten  (10) years. Next, determine at least one (1) additional type of data  that one could collect by using data analytics. Provide a rationale for  your response. 
Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources. 

Your assignment must follow these formatting requirements:

Be  typed, double spaced, using Times New Roman font (size 12), with  one-inch margins on all sides; citations and references must follow APA  or school-specific format. Check with your professor for any additional  instructions.
Include a cover page containing the title of the  assignment, the student’s name, the professor’s name, the course title,  and the date. The cover page and the reference page are not included in  the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Explain how the components of an information technology system interrelate in an organizational context. 
Use technology and information resources to research issues in information systems and technology. 
Write  clearly and concisely about topics related to information systems for  decision making using proper writing mechanics and technical style  conventions.