Imagine that you have been tasked with creating a program to address malnutrition in preschool-age children in your small town. You helped to design a similar program in the large city where you previously worked, and in order to save time and resources, you use the design of that program to plan for this new small town. Are there inherent problems with such an approach? Is it possible to have a one-size-fits-all approach to addressing needs?
It is important that as a program planner and evaluator you determine the unique needs of each client by gathering information, conducting surveys, and collecting data. You should also determine the nature of the needs (i.e., whether the needs are normative, expressed, perceived, or relative) so that you can formulate appropriate conclusions. Because needs assessment is an inexact science, it is important to create as thorough a picture of the situation as possible to accurately determine the needs of your target population. This approach ensures that you address the causes rather than the symptoms of problems and allows you to target the clients’ most pressing or urgent needs.
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