Professional, industry, or trade journals and magazines are more specialized than popular journals but are not intended to be scholarly. These types of publications are aimed at experts in the field and/or keen amateurs and the content focuses on news, trends in the field, promotional material etc. Research findings are not typically disseminated here – though they may report that a scholarly publication is forthcoming. These types of publications typically will contain more advertising than a scholarly journal—though it is usually targeted to the field in some way. Examples: Publishers Weekly; Variety; Education Digest. (Evaluating Information Sources, n.d., What is a Trade Publication? section)
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