Assignment: Required Assignment 2—Communications Plan and Presentation

In Assignment Titled: Required Assignment 1-Developing Communications Policy, you developed a communications  policy that mapped the type of communications messages for a specific  audience at a company. In this assignment, you will go a step further  and create a communications plan for your selected company. Refer to  your work in Assignment Titled: Required Assignment 1-Developing Communications Policy.

For the same company you selected in Assignment Titled: Required Assignment 1-Developing Communications Policy, create a  complete Communications Plan with an accompanying PowerPoint  presentation for key stakeholder group(s). The Communications Plan  should focus on a specific project or initiative to be implemented or  event to be managed. The plan should describe the specific project to be  implemented including the business problem or purpose, the specific  objectives of the project, and the key stakeholder groups and their role  in the initiative. 

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The Communications Plan for this initiative should include the following:

Goals and Objectives of the Communication Plan
Key Messages
Audience(s)
Media and Tools
Specific Tactics (describe the implementation)
Schedule/Timelines
Legal or ethical Issues
Monitoring/Control Strategy (during implementation)
Communications Strategy (to include communication of financial as  well as ethical or value-based implications to various stakeholders)
Outcome Evaluation, including contribution to the mission of the organization

The following Web site can be used as a reference for the document to be created:

Bray, R. (2002). Spin works! Spin Academy. Retrieved from http://spinacademy.org/wp-content/uploads/2012/04/SPIN-Works.pdf

 Apply APA standards to citation of sources. 

 Complete this assignment in two parts: 

Create an 8–10-page report in Word format covering the points  mentioned above..
Develop a 10–12-slide PowerPoint presentation summarizing the key  concepts and salient points of the plan. 

 
By Tuesday April 17, 2018 submit your assignment to the Submissions Area. Turned-in on time, Plagiarism Free, Pages and Slides Numbered, Cover Page and slide Included, Reference Page and slide included, Indented Paragraphs, Running-heads included, Grading Criteria and Points Followed, All assignment Details and qualifications followed,  keep in mind there should not be any one, two, or three sentence  paragraphs, make sure references as listed are  APA standard,   When you  submit your papers through turnitin.com, you overall similarity  index  score should not be exceedingly high, with ten to fifteen percent  being  the maximum,   acronyms should be spelled out when using them for the  first time, for example HR,  abstracts are not usually indented; should  be right ragged, and not right justified,  Please work on your APA  formatting of citations. I have provided the APA resource cite for you. https://owl.english.purdue.edu/owl/resource/560/01/ be mindful that slide presentations should have more bullet points and some graphic visuals, use speaker notes section for heavy written discussion,    Please work on using literature within the span of the last 5 years,  include citations of all sources, where needed, according to the  APA  Style, and demonstrate accurate spelling, grammar, and punctuation, All  Assignment Qualifications and details followed, Grading Criteria  Followed, be mindful that slide presentations should have more bullet points and some graphic visuals, use the speaker notes section for heavy written discussion.

Read the online lectures for Module :
From the textbook, Leadership Communication, read the following chapters: 

Chapter 6 –Leadership Presentations in Person and Online
Chapter 7 – Graphics with a Leadership Edge

Note: On the Online Library homepage, click on the  Find Articles button. On the Find Articles & More page, find the  link to the database Business Source Complete in the alphabetical list.  In Business Source Complete, search by the article title to locate the  full text of the article.

From the Argosy University online library resources, read: 

Maurer, R. (2008). PowerPoint and the Stone Age brain. The Journal for Quality and Participation, 31(3), 28–29.
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Wing, K. T., C.M.A. (2009). Simple secrets of power presenters. Strategic Finance, 90(12), 21–22.
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Assignment Grading Criteria & Maximum Points:    

Created  a complete, relevant communications plan focusing on a specific project  or initiative to be implemented or event to be managed.  60pts.    

Explained  the specific project to be implemented including the business problem  or purpose, the specific objectives of the project, and the key  stakeholder groups and their role in the initiative.  60pts.    

Examined in detail all relevant items listed for this assignment in the communications plan.  60pts.    

Developed an accompanying PowerPoint presentation with key concepts and salient points for key stakeholder group(s).  60pts.    

Wrote  in a clear, concise, and organized manner; demonstrated ethical  scholarship in accurate representation and attribution of sources; and  displayed accurate spelling, grammar, and punctuation.  60pts.    

Total:  300pts.  keep in mind there should not be any one, two, or three sentence  paragraphs, make sure references as listed are  APA standard,   When you  submit your papers through turnitin.com, you overall similarity  index  score should not be exceedingly high, with ten to fifteen percent  being  the maximum,   acronyms should be spelled out when using them for the  first time, for example HR,  abstracts are not usually indented; should  be right ragged, and not right justified,  Please work on your APA  formatting of citations. I have provided the APA resource cite for you. https://owl.english.purdue.edu/owl/resource/560/01/,    Please work on using literature within the span of the last 5 years,  include citations of all sources, where needed, according to the  APA  Style, and demonstrate accurate spelling, grammar, and punctuation, All  Assignment Qualifications and details followed, Grading Criteria  Followed 

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