B7840 Strategy Formulation, Implementation, and Evaluation Week 6.1

Assignment 2: —Choice of Country/Region to Internationalize Operations
For this assignment, you evaluate and determine which  country/region is the best fit for the company of your choice to have  international operations. Then, you will prepare a 3–4-page report, to  include a weighted comparison chart.

Utilizing sources used for RA1, as well as other reputable and  relevant sources, create a comparison chart regarding all the choices of  countries/regions following the instructions below:

 

First, determine what factors you will use to rate each country/region, depending on the operations you chose to expand.

Consider areas such as attractiveness, strategic importance in the  global marketplace, target markets, and possible synergies with current  operations.
For each one of these areas, some factors should be identified in  order to allow for a better assessment of all countries/regions under  consideration. Examples are provided in the following table:
    Attractiveness
  Size of Market
Growth rate of market
Labor costs
Barriers to entry
Competitive situation
Political/social risks, etc.
    Importance in the global market place
  Important source of industry innovation
Home market of global customers and/or competitors
Home of most demanding customers
Home of big number of potential customers, etc.
    Possible synergies with current operations
  Activities shared with other business from the same company
Local partners that would share operations
Proximity to other current or targeted markets
    

List all countries/regions along with rating factors. Assign each  factor a weight, according to its importance leading up to the final  decision. All weights should add up 100%.
You should grade each country/region under consideration on each factor, using a scale of 0 to 5.
The score for each factor should be multiplied by its corresponding weight. Add the partial for each country/region.

Explain how you assessed the data by creating a comparison chart.
Present your final decision for which country/region is the choice for your company to expand its operations.
Provide a rationale for your decision, reinforcing it with evidence from scholarly sources.

For this assignment, prepare a 3–4-page report and use a  minimum of 3 different scholarly sources to reinforce your conclusions.  Write in a clear, concise, and organized manner; demonstrate ethical  scholarship in accurate representation and attribution of sources;  display accurate spelling, grammar, punctuation, and APA format
 
 Apply APA standards to citation of sources. 

     Grading Criteria Proficient  Maximum Points     
Create a comparison chart and assign different weights to individual  factors chosen that will contribute to a final decision of choosing a  country/region for international operations.

Comparison chart created in clear, comprehensive and logical. Factors are weighted in a logical manner.
12     
Assess the data from RA related to key markets and competitors and  explain which factors assisted you in making a decision on which  country/region international operations are worth to be pursued.

Explanation of comparison chart creation and assessment is logically  given. Also clear justification on why items were chosen and others were  discharged is given. Scholarly research is utilized in support.
20     
Decide on the country/region where international operations will  happen and provide a rationale for your decision, reinforcing that with  evidence from scholarly sources.

A logical decision is given regarding which country/region the  company should operate in is given. Justification is complete, clear,  and is supported by scholarly research.
20     
Write in a clear, concise, and organized manner; demonstrate ethical  scholarship in accurate representation and attribution of sources;  display accurate spelling, grammar, and punctuation.

Wrote in a clear, concise, and organized manner; demonstrated ethical  scholarship in accurate representation and attribution of sources;  displayed accurate spelling, grammar, and punctuation.
8    Total:   60