BA

  
First paragraph
· Problem/business need and your proposal/recommendation
Second paragraph
· Give background information to help the reader understand the need for your proposal
· Details: who, what, when, where, and why
· Details on your approach and qualifications
Third paragraph
• Market analysis (i.e. what competitors are doing, how your proposal will compare, etc.)
Fourth paragraph (may be divided in two paragraphs depending on your proposal)
· Implementation Plan/Timeline
· Budget/Initial Costs
· Include a visual timeline (there’s a template for this in Microsoft Word) and a table or chart outlining the budget/costs
Fifth paragraph
· The benefits of your solution
Sixth paragraph
· Conclusion that restates your main points and ties them back to your proposal/recommendation in your first paragraph
List of References (APA style)
Appendix
· Include other visuals here to support other information in your proposal
Format Requirements
· No more than 2 pages, not including the appendix and references
· Use 1-inch margins and 11 or 12-point font.
· Do not indent paragraphs.
· Use brevity tools, like section headers, lists, timetables, budget charts, etc.