The effect of Big Data growth is felt everywhere. It is especially affecting how organizations are conducting their business to stay competitive in the marketplace. This assignment enables you to gain an understanding of what is Big Data and how organizations are using a framework for implementing Big Data to enhance their value. It presents a video of how Verizon Wireless uses Teradata’s Unified Data Architecture to analyze Big Data to reduce customer churn and stay competitive in the mobile carrier marketplace. Use this video along with other Web resources such as Wikipedia to answer the following questions in your teams.
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