The purpose of the assignment is for you to choose an industry and then research industry related user-generated content (UGC) sites that are growing in influence. Wikipedia defines UGC as “any form of content such as blogs, wikis, discussion forums, posts, chats, tweets, podcasting, pins, digital images, video, audio files, and other forms of media that are created by users… and made available via social media websites.” Industry-specific UGC sites have gained prominence and can affect sales, social acceptance, and brand image.
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