In both Chapter 6 and 7, the possibility of industry self-regulation is discussed. Why is self-regulation so difficult for companies to achieve with respect to environmental matters? Consider the Indonesia video. Are companies subject to the same pressures with respect to marketing? Compare and contrast the concept of industry self-regulation with the federal statutes you research (FTC and environmental); give special consideration to the theory that underscores the federal statutory scheme. When you are the owner of your own company and directing its strategic plan, what ethical theories will guide you in these two challenging areas? Fully describe your ethical reasoning for your decisions, comparing and contrasting the six theories.
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