Complete a draft of the informative/positive news letter:
Choose one of the following human resource cases from Module 10 in your textbook: 10.13, 10.14, 10.16, or 10.17. If the exercise says write a memo, write a letter. Also address your letter to a specific individual of your own choosing: real or created.
Refer to page 146 in your textbook. Fig. 10.1 contains five boxes: main point, details, negatives, reader benefits, and goodwill ending.
Think of each one of these boxes as being an individual paragraph with the exception of the negatives.
Instead of an individual paragraph for the negatives, combine the negatives (if any exist) in with the reader benefits. Hence, your letter will contain four paragraphs:
State the positive news. Summarize the main points (3-4 lines in length).
Provide details and explain fully. Elaborate on the summary in the first paragraph (5-7 lines in length).
Discuss benefits to the reader. If negatives exist, present them compactly in the middle of the paragraph and link the negatives with the reader benefits (5-7 lines in length).
Goodwill ending. One or two positive, forward looking statements (2-3 lines in length).
Within one page!
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
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