case study

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(3) Max: 800 words
(4) Arial 12/ single space
Below find the articles and the case (Book: International Entrepreneurship) that you need to read prior to your analysis. I won’t include the HBS case.

Ofo case: International Entrepreneurship (Pages 29-32)
https (Links to an external site.)://www.cnn.com/2018/12/21/tech/ofo-china-bike-sharing-crisis/index.html (Links to an external site.)

https://technode.com/2020/01/07/hello-bike-300-million-users/ (Links to an external site.)

https://news.crunchbase.com/news/heres-how-much-bike-sharing-startup-ofo-raised-before-it-crashed/ (Links to an external site.)

Please answer the following questions:

What is the company’s value proposition?
Is this a high growth company? Why? Is it an Unicorn? Why?
What was ofo’s competitive advantage?
Considering ofo’s value proposition, challenges and growing pains, do you think its international expansion was a right decision?
What were the most significant mistakes ofo made?
What would you have done different if you were the CEO?

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