Digital marketing uses the Internet and information technology to extend and improve traditional marketing functions. The science of digital marketing is about technology that delivers, measures and serves campaigns and messages to the right people at the right time. Reach is a simple but powerful criterion for success in marketing. Digital advertising refers to any advertising that is created and displayed using computer technology primarily […]

Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko). Steve Madden ads usually feature women with absurdly large heads and hourglass bodies which try to force the audience to wonder what the ad is about. One of these odd ads appears in the […]

Annual Report 2011. Key Figures Daimler Group 2011 Amounts in millions of euros Revenue Western Europe thereof Germany NAFTA thereof United States Asia thereof China Other markets Employees (December 31) Investment in property, plant and equipment Research and development expenditure thereof capitalized Free cash flow of the industrial business EBIT Value added Net profit/loss Earnings/loss per share (in €) Total dividend Dividend per share (in […]

Advertising Images of Elderly The attitudes younger generations have of the elderly and the relationships they share, as well as perceptions older people have of themselves, are directly affected by stereotypes portrayed in television advertisements (Hillier & Barrow, 2011, p. 35). When the elderly are visible in advertising, it is typically in life insurance and emergency catastrophe product commercials. These ads implied that the elderly […]

Majority of the children are still healthy – there is no clear proof that Australian children are becoming less healthy – survey of 5000 children aged 4-16 in schools across NSW, conducted by NSW government, concluded that only 5% increase of overweight population since 1997 to around 25% – children are exercising more frequently more than they were in 1997 2. Children’s good health may […]

COMM 3P14 – Media Industries Tobacco Advertising is Illegal, but Advertising for Alcohol is not, Is This Hypocritical? Rebecca Stewart 4574927 Russell Johnston Seminar 3 November 11, 2012 Advertisements are a vital part of any company’s marketing strategy, and are used to inform or persuade an audience about a certain product or service. In fact, North American companies are among the world’s highest advertisers (Boone […]

Regulating Food Advertising for Children Mollie Burdick February 14, 2012 HU 101 Critical Thinking Herzing University Online The most popular form of advertisement that companies use is association. This is done by having a famous actor or actress endorse the product by being in a commercial or using that product in their television show or movie. This form of advertisement is more effective in teens […]

The McIlhenny Company’s Tabasco TV ads use a variety of methods to entice us to buy their product. An example campaign for the Tabasco product is located on the web at http://www. tabasco. com/arts_pavilion/tv_ads/index. cfm. In these commercials, essential factual information is missing from these advertisements; this implies that the advertiser is relying on an emotional impact rather than a rational one. Like many advertisers […]

Essay 2, Summary and Response Regulating Food Advertising and Freedom of Speech Perspectives on Advertising and Children Summary— As the author of article “Regulating Food Advertising to Children,” Margo G. Wootan proposes, “Responsible food marketing to children must address not only how food is marketed but also which foods are marketed to kids (334). ” She believes that even in the absence of government control […]

Discuss the controversial nature of Benetton’s advertising campaigns, paying close attention to the “Benetton Baby”, “David Kirby” and to the recent “Sentenced To Death” adverts. I have recently been studying 3 controversial adverts published by Olivierio Toscani for the clothing manufacturer “United Colours of Benetton”. These three adverts of which I am going to scrutinize as part of my essay have been posted up on billboards […]