Effects of Advertising Presentation Ashley Maloney HUM/176 10/21/2012 Dr. Caicco Effects of Advertising Presentation Effects of advertising can be positive and negative for some businesses, it just depends on the type of business you are running, and the type of advertising you choose. I chose to reflect on the effects of advertising fast food. Fast food is common and almost everyone eats at a fast […]

How demographics and gee-demographics are used in segmenting consumer groups. Demographic Allows marketers to group people with similar age, family composition and life cycle Gee-graphic Combination for people with similar demographics residing in similar geographical area Demographics Primary school Snack food, tooth paste, influence parent shopping habits Teens Power over personal and family purchases Like to be considered cool Young adults Overlap with baby boomers, […]

The following excerpt is from Craig Simpson’s . Buy it now from  |  |  Let’s look at some secrets of creative salesmanship from advertising legend David Ogilvy. He advised promoters to follow these four basic principles in creating their : 1. Creative brilliance. Marketers need to come up with brilliant concepts that not only catch their best targets’ attention but also sell them on the product. Ogilvy was […]

Advertising Creativity Matters MICAEL DAHLEN Stockholm School of Could “wasteful” advertising creativity that does not add to the functionaiity of the advertisement (i. e. , it neither enhances recaii and iiking of the advertising, nor Economics micael,[email protected] se increases comprehension and persuasiveness of the communicated message) be useful? An experimentai study shows that it can. By signaling greater effort on behaif SARA ROSENGREN Stockholm School […]

Introduction Technology is carrying new advertising tools a step forward from traditional advertising tools. With the improvements in technology and telecommunication, new advertising tools become the most effective way to find and reach target consumers. Brands become more Interactive and transparent. Like any tool, new advertising used correctly, it lowers investments and responds investments with quick increase in sales. Customization and advertisement-tailoring are another trend […]

With 11 herbs and spices, it’s finger licking good. Good evening ladies and gentlemen. “There is no love sincerer than the love for food. ” Said Sir George Bernard Shaw. Advertisers buy our love of food with big, flashy, bright adverts. For years, advertising has influenced us. We see them everywhere, on TV, the newspaper, billboards and on the web. Many scientific studies have shown […]

Contemporary advertising campaigns perpetuate stereotypes Introduction A stereotype can be described as the preconceived idea attributing some general characteristics to the entire group class or set. It is used to group people in different categories, in most cases because they have not being understood and so are placed into these categories, with the notion that any person who acts in a certain  way or is […]

Advertising, through the ages has evolved to be a very powerful tool that can shape identities and personalities of consumers regardless of age, culture or sex. Advertising has, one way or another shaped my identity and personality. I also have to admit that because of my exposure to advertisement, I have achieved a certain status in my neighborhood.  I play basketball during my past time, […]

When you think of Coca Cola what comes to your mind? It wouldn’t be surprising if you thought first of Coke ads. In the history of advertising perhaps no other company has had such a strong and continuous impact on society through advertising. Not only have Coke’s ads been successful at selling its soft drinks, but decade after decade Coca Cola’s ads and campaigns have […]

Advertising and Society Introduction: Advertising is said to be like glue that holds cultures together. It allows us to share a common experience incorporated by brands, images, logos, and even silly jingles. We define who we are by what we buy and wear because we know that others judge us by what we buy and wear. And advertising influences those judgments. Today because of advertisements […]