STUDY ABOUT 360-DEGREE EVALUATION: THE PROS AND CONS OF MULTI-SOURCE PERFORMANCE APPRAISAL INTRODUCTION: In an organization employees are the important asset and play a significant role in the progress of an organization. Nowadays firms usually focus on the human capital in the form of the employees by giving them training, assisting them in career development and also work on performance management in order to keep […]

Advertising is a form of communication whose purpose is to fix the attention of a target to induce the desired behavior: purchase product, election of a politician, encouraging environment.. Advertising, to make public action or statement of what is public has come to mean all modern means used to publicize a product, an industrial or commercial to1830. Advertising does influence our consumption? Indeed, advertising influences […]

Company / Organisation | Executive Summary of Marketing Campaign | Wants or Needs? | Figure No’s:| Result| Reference| Halifax – ‘Taking on the high street banks by communicating like a high street retailer’. | Halifax transformed from ‘being a building society’ to an aggressive competitor of the big four banks in just 12 months. Halifax believed that focusing their company as a ‘human’ organisation was […]

As consumers the advertisements we view daily have increased tremendously. From the Internet, to mobile, to video advertising; the World Wide Web is taking over. Consumer behavior is based on a large variety of details and cannot be simply described in one word. There are a variety of approaches to reaching consumers in the advertising of a product. As humans we all have a bittersweet […]

Since the time communication process came into being, role of both electronic and print media has increased where they communicate all sorts of information to people across the globe. In the nineteenth and the twentieth century media has gone to unattainable heights and now in our times it is accessible to almost all parts of the globe. It introduces new trends, brings changes in the […]

Abramovitz 1 She arches her back, glancing at the camera with a look of ecstasy. Water pours down her body, wearing only soapy suds from the loofah in her hands. While a pink bottle of ‘Herbal Essence’ body wash sensors a mature view of this woman’s body, the tagline on the side reads “Our new moisture-rich lather turns H2O into H2Ohhhh! ” This is a […]

RESEARCH PARADIGM – According to (Bell, 2007) “paradigm is a cluster of beliefs and dictate which for scientists in a particular discipline influence what should be studied, how research should be done, and how results should be interpreted”. The definition points up that a paradigm is a collection of reasonable hypothesis, notion or intention that how the research should be studied, done and interpreted. The […]

Advertising aims to promote the sales of the company, its products and services, and making the consumer informed about what all the product or services are meant to be. It is a way to make the public aware about what exactly the company is selling. The fundamental determination of success of advertising is intended on sale probability of a product or service. Advertising is the […]

Tobacco advertising should be made illegal. First of all it is correspondent with growing death rate. In average, over 400 000 people die from tobacco usage every year. We should not support tobacco advertising when it is harmful to everyone. The only kind of advertising that has to deal with tobacco should be associated with stop smoking. Such advertising should help people to bring up smoking […]

Advertising is surely the most common art we see today. We have to go out of our way to see offensive movies or works of fine art, but advertising images are everywhere. We see them whether we want to or not, on billboards as we drive to work, on the walls of stores when we shop, in magazines and newspapers, on television, and on the […]