These carriers were aimed towards serving the ‘tour’ industry. Holiday companies would arrange holidays with charter airlines which included flights to and from their destinations. Tickets are not sold to individuals by the charter airlines instead; bookings are done on a large-scale from holiday companies. Charter carriers achieved economies of scale by focusing on cheaper operation costs and higher density seating. They also claimed to […]

Malaysia Airlines Introduction Malaysia Airlines, the country’s national carrier, was first incorporated as Malayan Airways Limited (MAL) on 12 October 1937. It was a joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship of Singapore and Imperial Airways which led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 2 April 1947, […]

The Airline Industry Supply Chain is not a laughing matter. For it involves lots of investments on the part of the Airline Industry. Likewise, it involves lots of the client’s money that could be wasted on substandard services and work. In addition, there are many competitors in the industry that could wipe out a less qualified outfit. The communication styles that exist between various players […]

Background of Firefly Firefly is established on April 3rd 2007 and it is the wholly-owned subsidiary by the Malaysia Airline System Berhad (MAS). While, it’s also the first community airline in Malaysia that operated under Fly Firefly Sdn Bhd. the Malaysia’s first community airline also known as a new Malaysian no-frills airline. The name of Firefly is come from the characteristics of agility, brilliance, charm, […]

Middle Eastern airline Emirates has appointed Chemistry Communications to handle its direct marketing account. The agency replaces DDA and is tasked with developing customer management strategies, as well as other direct activities. Emirates has appointed VCCP and sales promotion agency Gasoline to its roster to work on as-yet-unspecified projects. The appointment follows the Dubai airline’s decision to hire Grey London to create a global advertising […]

The study will be performed using qualitative and quantitative methods using structured interviews and survey instruments. Redshaw (2007) reiterates that not all questions are theory based. She further argues that quite concrete practical questions can be addressed without placing the study in one of the theoretical frameworks and the methods of qualitative enquiry stand on their own as reasonable ways of fining what is happening […]

Executive Summary This report takes a look at the current environment and gives key recommendations on which steps to take in the near future during these uncertain times. The key objective is to ensure the success of Porter Airlines as a whole by helping to maintain and/or increase both profitability and long term success. The recommendations, given after having concluded a comprehensive environmental scan as […]

Deregulation of the airline industry in 1978 Increased competition, new travelers’ needs, problems, strikes, concern about the safety of aircraft, oil crisis problem … Northwest has a reputation for being very conservative financial control and relationship rules work very hard. Despite the six years since the start of deregulation, Northwest does not yet have the technological capabilities (electronic reservation systems … ) or human skills […]

Virgin Airline Company is an airline company owned by Sir Richard Branson, along with the Singapore airlines. It stands out as one of the top performing airline companies in the industry currently in Britain. This company, like any other was formed with the major objective of making profit and it has to do all that it takes to realize this goal. In pursuit of this […]

From a small air service that began with a 5-seater twin engined Airspeed Consul in 1947, Malaysia Airlines has grown into an award-winning airline with a fleet of more than 100 aircraft, servicing more than 110 destinations across six continents. Today, Malaysian Airlines System Berhad is a corporation with a vision of global expansion. The airline’s network will grow extensively in response to consumer demand […]