Macro Analysis To assess the macro-environment of Southwest Airlines, a PESTEL analysis will be used. By assessing the Political, Economic, Social, Technological, Environmental and Legal factors, the Opportunities and Threats can be faced by a company can be identified. Future trends and requirements for change based on these trends can be identified through this analytical tool (Johnson, et al, 2008). Political and Legal factors Southwest […]

For candidates, airlines have few if any requirements on nationality, place of residence, gender, education, work experience, degree, school performance and etc. If you compare the requirements for a management trainee program in a big company, you will find the things airline ask for is just essential. But the number of people airline recruit is a lot more than the number of management trainee… and […]

The use of new technology, such as internet e-check-in and self-service kiosks, allows the processing of a significant number of passengers to be decentralized from the airport itself. This allows a better use of airport staff resources and reduces bottlenecks while, more significantly, allowing more departing passengers to be processed. Frequent flyers and business flyers who tend to travel with little luggage and appreciate any […]

Airline Planning Strategic Planning in the Airline Industry a two-day Seminar The Challenge Rapid and intense change in today’s business climate reshapes the fundamental approach to strategic decision-making. New thinking for ways to face the two vital strategy issues – where will the airline be in the future and how to get there – must emerge so that a modern air carrier can leverage its […]

Globalisation of world economies is forcing countries and companies alike to improve their competitiveness in the global market. This being the case, the American airlines industry is set for a shake-up given that thee sector is heavily shielded from external competition by the American government (Marketplace, 2008). This is because the ever increasing demand for national and international travel is creating bigger markets for airlines […]

This is considerably larger than some 620 countries, estimated similarly to the same size as Switzerland. (ATAG, 2012). It is orecast that by 2026, the industry will contribute $1 trillion to world GDP (ATAG, 2012). Despite the fact there is over 2000 airlines, each airline generally relies upon either one of the two-airline manufactures. These are Boeing or Airbus, both that are extremely wealthy companies. […]

1. How would JetBlue describe its core competence? How does it help drive customer value? How does it establish a unique position for the company? JetBlue’s core competence is providing a great customer experience by providing things like leather seats for all customers, blue M;M’s, onboard digital TVs in every seat, and a young and stylish flight crew for a remarkably low fare price relative […]

04 – 18 – 2012 Ariel Kramer Summary Frank Lorenzo, in 1986, owned one of the largest airline networks in the world. From a small investment in Texas International Airlines, after restructuring it and bringing the company to profitability, Texas Air bought Continental for $154 million. In order to reorganize the corporation as a more viable enterprise, Lorenzo took Continental into bankruptcy. This process caused […]

1989 has been a year in which both aviation experts and spokesmen. For the flying public have expressed intensified concern over what they perceive to be a substantial deterioration in the safety of America”s passenger airline operations. In the first nine months of 1989 alone, there have been ten fatal air crashes involving large transport-category planes owned by U. S. based carriers (Ott p. 28). […]

What this means is that their primary goal within the company IS to add value in their offered services toward their customers, focusing on delivering both low cost and high quality. This is combined with a focus on the employees within the organization. CEO Herb Keller exemplifies this through stating that the philosophy of the company is to take good care of employees first which […]