Introduction. This paper seeks to explore the negotiation strategies and tactics of three executives in the airline industry and the marketing strategies of the aircraft makers involved in an article critique. Mr. Leahy of Airbus is a persistent negotiator who investigates the client’s target price and carefully places his bargain around this price to ensure that his competitors do not close the gap a head […]

Classic Airlines and Marketing The first purpose of marketing is to sell products or services by obtaining attention from potential or current customers. If an organization expects long-term profits and maintains their customers based on loyalty, an organization should understand that marketing requires continuous customer management and understand their customers’ needs and wants to establish long-term customer relationship. This paper will discover the marketing challenges, […]

Strategic Choice and Evaluation The next phase associated with strategy formulation is the strategic analysis and choice phase of the process. According to Pearce & Robinson (2013), “Business managers examine and choose a business strategy that allows their business to maintain or create a sustainable competitive advantage” (p. 238). Therefore, a business such as Spirit Airlines should evaluate their current strategy and determine areas of […]

We have analyzed the existing booking policy of TransAtlantic Airlines and identified potential cost saving. The implementation of the suggested new booking policy would lead to reduction of total expected costs per flight on average by £8,100. Furthermore, the new policy would increase the predictability of total costs per flight. With 90% confidence new costs will be in a range £750 and £4,800 as compared […]

Advertising brief – Bill Abdul Hak Client: Etihad Airlines Background to the product and Ad campaign. -Introduction of the brand. Etihad Airline is one of the leading international aircrafts, and in just five years they have flown more than 17 million Guests to more than 50 destinations across the Middle East, Africa, Australia, Europe, North America and Asia. With their multi national campaigns , Etihad […]

Executive Summary Aviation and air services industry is a large, competitive, and challenging industry, characterized by high capital and labor requirement, together with customer participation during transactions hence service fulfillment. Providing great reach and the potential for rich interaction, the internet is a natural medium for travel transactions. Airlines are turning to e-commerce to keep business flying, and the reason they are focusing on selling […]

Many wonder about the influence of product /service contents or features on business function. Why do people prefer certain airlines and not others? Some insist on KLM, while others prefer emirates . Some choose virgin atlantic airways, while some others go for british airways. Yet many people contend that there are no significant differences among well – known airlines. The passengers’ choice may be influenced by […]

That year also saw the establishment of Area Club of India. Between 1933 and 1934 a number of Indian airlines – Indian Trans Continental Airways, Madras Air Taxi Services, Indian National Airways etc. , commenced operations The Indian Aircraft Act was promulgated in 1934 and was formulated in 1937 Hindustan Aeronautics Limited (HAL) set up by Wellhead Hierarchal in association with the then Moser Government […]

Airlines are companies that provide various kinds of services to their passengers and customers. The working environment and the conditions to provide such services differ a lot compared to other kinds of business. This then means various decisions have to be made among the decisions are fares, types of planes to use and the routes to be taken. Tickets Price There are those periods of […]

The purpose of the online system is to create convenient and easy-to-use online system for passengers, trying to buy airline tickets. The system is based on a relational database with its flight management and reservation functions. We will have a database supporting dozens of major cities around the world as well as hundreds of flights by various airline companies. Above all, we hope to provide […]