The 4 Ps «Marketing Mix» Of British Airways Content: 1) Introduction: * History of the company * Marketing Mix 2) Applying theory * Product * Place * Price * Promotion 3) Conclusion British Airways was established in 1971. In 31 march 1984 it was including 2 national airline companies (BOAC, BEA) and 2 regional airline companies (Cambrian airways, Northeast airlines). BA which is for British […]

Introduction British Airways is the largest international airline in the world. It is based at the busiest international airport in the world named Heathrow Airport withholding 42% of land slots. It has a global flight network through partners such as American Airways in the US and Qantas in Australia. It serves about 150 destinations in some 75 countries. British Airways is, through its subsidiary British […]

Critically assess how the organisation has employed e-business technologies to perform its key business processes and improve service levels for its customers To begin with, the online e-business model of Virgin Atlantic Airways is a business to consumer as the Virgin Atlantic Airways sells plane tickets directly to customers without passing intermediaries. Virgin Atlantic Airways implements the e business technologies to perform its key business […]

The airline industry is a unique and fascinating industry that captures the interest of a wide audience because of its glamour, reach and impact on the large and growing number of travellers worldwide (Chan, 2000: 489). Yet, the removal of state support has forced many airlines, including Air Mauritius, to become much more customer/service orientated and to introduce cost control measures to improve efficiency. Even […]

Introduction British Airways is the flagship airline carrier for United Kingdom, formed in 1974. With significant presence at Heathrow, Gatwick and London City with over 20 million people living within commuting distance. BA has a fleet of more than 238 aircrafts in service as of March 2010 and flies to 41 different destinations in America, 9 in the UK, 67 in Europe, 16 in the […]

1. What is JetBlue strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operational excellence, or product leadership customer value proposition? What evidence supports your conclusion? Product leadership and customer value proposition are definitely Jet Blue’s strategies for success. They pride themselves on low fares and great customer service. They are also focused on bringing low airfares to customers […]

1. Illustrate the relationship between organisational goals, objectives, and policy and justify their contribution to the effective management of Scotia Airways. Goal is the end of result the organization strives for. It is established specific, measurable, and observable end result, which has one or more time- targeted objectives. Objectives encourage action which means there is certain effort made in order to achieve the planned task. […]

The tacit collusion case to be discussed involves the illegal collusion and setting of fuel surcharges to commercial and cargo transatlantic fares between British Airways (BA) and Virgin Atlantic Airways (Virgin). The factors which contributed to its success will be discussed, as well as why, and its implications, of becoming public. To begin with, it would be beneficial to define both collusive behaviour and the […]

British Airways: British Airways is the UK’s largest international scheduled airline, flying to over 550 destinations at convenient times, to the best located airports. BA is in the business of delivering great service to passengers. They are ready for the challenges of today’s marketplace. They own some of the world’s most valuable airports and intend to invest in their growth. BA is in the Private […]

British Airways, plc is the largest airline company in United Kingdom. It was the first company in the world to provide scheduled international service for travelers (between London and Paris), transport passengers in airplanes equipped with jet engines and offer commercial flights at supersonic speeds. The organization is a leader in commercial aviation as well, as it presently flies to more than 300 destinations around […]