Question 1: How has Amazon.com and their use of internet changed the retailing industry? Give examples. Answer: 1 Amazon.com has revolutionized the selling and purchasing of all products over the internet. It started with selling books over the internet and progressed in selling almost all consumer goods within a short p of time. Its engineering and quality principals make sure that all the various standard […]

In online business, building on someone else’s platform always comes with some risks. This topic is often discussed in entrepreneurial circles, but it’s not something too many business owners give a lot of thought to until they’re directly affected. Granted, these changes aren’t always to your detriment. But if you don’t have a backup plan, or if your business isn’t agile enough to adapt to […]

Introduction Amazon.com is a 15-year old company established in 1995 by Jeffrey Bezos. Initially established as an online bookstore, it soon found itself in the trading business dealing with electronic commerce with a variety of product lines such as books, electronic items as well as an increasing number of varied consumer products. Based in Seattle, Washington and registered in Delaware in the United States, Amazon.com […]

Ans: From the traditional bricks and mortar industry, Amazon. com is the first company to evolve “book retailing” by going online on a large-scale. To date, Amazon. com provides an online retail store which constitutes of numerous products across a common platform. The company’s retail website includes established web portals pning across all leading economies as depicted in the case. In revolutionizing the e-commerce industry, […]

If you want to grow your business to six figures, it must be scalable, regardless of the business model. The advantage of a Fulfillment by Amazon (FBA) business is that you don’t have to warehouse products or handle the picking, packing and shipping. This is part of what makes an FBA business so attractive and, ultimately, scalable. However, there are two major challenges. In order to get to […]

The business sector is becoming more competitive than ever before, and many establishments lean on marketing to stand above the rest, making comprehensive strategies essential to any organization. Under strategy comes two distinct terms, which are often interchanged: strategy formation and strategic change. How are they similar, or different? How are they similar or different in terms of two online reference store giants Barnes&Noble and […]

There are many different business trends shaping e-commerce today. For one, ecommerce remains the fastest growing form of commerce when compared to physical retain store, services, and entertainment. Another trend is that the online demographics of shoppers broaden to match those of ordinary shoppers. Also, small businesses and entrepreneurs continue to flood through the e-commerce marketplace, often riding on the infrastructures created by industry giants […]

Amazon’s Acquisition of Zappos Acquisition regarding Amazon and Zappos Companies that want to be among the elite competitors in their particular fields have to be able to adapt and evolve in an always changing market place. In order to do so many large companies initiate mergers or acquisitions with smaller or similarly sized companies. They believe they can leverage and collaborate with each other in […]

Recently, Amazon. com has enjoyed amazing sales and market share growth. However, Amazon. com is still running under an operating loss. This report will examine the historical strengths and weaknesses of Amazon. com, as well as the current opportunities and threats. The current strategic plan includes expanding into either online auctions or B2B exchanges. It is believed that Amazon. com’s many partnerships, as well as […]

Integrated Marketing Communications (IMC) ensures that all forms of communication tools within the marketing plan are linked together. As an organization wishes to promote a new product or service, there should be a detailed and careful approach to achieving the objectives within the marketing campaign. Utilizing a variety of promotional methods which are coordinated together, can strengthen the campaign since they are designed to reinforce […]