Amazon Case Analysis
The case Analysis Outline Introduction- Brief summary of the firm, officers, industry and location Problem identification: major problems to be resolved-use the 4ps model Swot Analysis: strengths: weakness: opportunities: threats Alternatives: strategic choices-solutions to the problems identified Analysis of alternatives: cost/benefit analysis of the solutions. Recommendation: best/optimal solution based on the cost/benefit analysis 1. Introduction Amazon began in 1994 created by Jeffrey Bezos a computer […]