Apple Inc. The Company Having started the journey in 1976 the company has seen many milestones. Today it appears that Apple Computer Inc. is the sole successful escapee from the IBM and Microsoft hegemony in the personal computer field. Headquartered in Cupertino, California, Apple Computer designs, manufactures and markets personal computers and related software, services, peripherals, and networking solutions. But today the company is better […]

After the failed release of Apple’s first miniaturized computer, the Portable, the company was faced with the likelihood of losing significant ground in the mobile computing market if it didn’t bring a product to market at record speed. Apple had anticipated the Portable would be competitive enough to maintain market share until its longer term “Companion” project was complete. However, thirty-six months remained until Companion […]

This report is based on the I-J market. 1 . Strategic position of Apple Inc 1. Competitive strategic position Nilsson and Rap (2005) state that when a firm is able to sustain profits that are above its average expected income then the firm can be termed to have gained a competitive advantage over its competitors. Competitive advantage is the ability of a company to identify […]

Introduction Process design is defined as the alignment of processes to satisfy customer needs while at the same time meeting the set objectives of the organization (Becker et al., 2003). All businesses, regardless of whether they are service based or product based, have the obligation of delivering quality products and services to customers (Matsa, 2011). There are different process designs that can be adopted in […]

Action Plan: Dr Pepper Snapple Group, Inc. Energy Beverages Action Plan: Dr Pepper Snapple Group, Inc. Energy Beverages Inhoud Introduction. 3 Analysis. 3 The Market. 3 Competitors. 4 Customer behaviour. 4 Marketing Mix 4ps. 5 Product. 5 Place. 5 Price. 5 Promotion. 5 Recommendation. 6 Target Market. 6 Product Line and Positioning. 6 Marketing. 6 Advertisements and Promotion. 6 Pricing. 7 Introduction The history of […]

Churner (2014) writes an interesting article portraying Apple’s return to the bond market in 2014. In April 2014 Apple completed its second blockbuster bond sale in a year. Apple sold a $ban of debt of varying maturities at interest rates that were mostly less than a percentage point above comparable U. S. Treasury debt (Churner, 2014). This sale goes a long way in highlighting the […]

Apple Evaluate Apple’s strategies since 1990 and explain why Apple has been through difficult times. What made the “Apple turnaround” possible? After firing Steve Jobs, Apple has been trying to fit into many different markets. They started diversifying into many different areas and ended up with half a dozen products suitable for each area. But this was not what made Apple famous. In 1986 they […]

A. Company Industry Position Apple is the iconic company behind the mouse-driven Macintosh computer, the phenomenal iPod music-player and the recently launched iPhone. The company’s marked inventiveness keeps it in the lead (Economist. com website) and secures its place in the industry. Apple’s relentless efforts and continual investments in research and development are seen to usher in more innovative breakthroughs that will further fuel the […]

Dr. Pepper Snapple Group, Inc. (DPS) is an integrated beverage brand owner, manufacturer, and distributor of non-alcoholic beverages in the U. S. , Canada, and Mexico and the Caribbean. Their headquarters is in Plano, Texas, and Dr Pepper Snapple Group, Inc. is a leading provider of flavored carbonated soft drinks and non-carbonated beverages. They have built their success through strategically acquiring beverage brands and then […]

1. INTRODUCTION Apple has recently decided to launch a new idea by offering home-automation system based on the new iPhone technology, called “electronic butler”. The company is hoping that, based on the brand’s reputation, the home-automation system will be very well received by the customers. The air conditioning begins cooling, lights adjust to people liking, curtains open and the stereo plays soft, soothing jazz. Home-automation […]