In the fast- paced personal computer industry, it would be very tempting for a computer company to rush ha new product to market without taking the time to solicit customer input and feedback during the customer input and feedback during the product development cycle. To avoid this temptation and to highlight its commitment to customer satisfaction, Apple computer has developed a program called Customer Quality […]

Creative Writing : The Journalist’s visit Continue the story (The other time, by Peter Appleton) … “Yes. ” she answered blankly. At first sight, the man standing in front of her wasn’t impressive, nor a surprise. “Hum, yes uhm, my name is Scoop, Scoop Appleton. And, uhm, I am here as a journalist from the Sunday Blare. You see, we find your… story… very intriguing, […]

While competitors do everything they can to keep costs down, Apple does what It can to make Its products deferent. In 2007, for the third year In a row, Apple was named as The Most Innovative Company by Businesslike. ; Strong leader. CEO Steve Jobs is “a legend for his design sense”. He is essential to the promotional aspect and public relations of Apple, especially […]

The Potential Market for Apple iPad in the UK Table of contents 1. 0Introduction3 2. 0Creative thinking3 3. 0Recommendations for successfully marketing iPad in the UK3 4. 0Conclusion4 References5 1. 0 Introduction After iSlate and iGuide, iPad as another tablet-shaped computer was launched by Apple. The various applications of the iPad are very attractive for customers, but it also has some shortcomings including high price […]

Introduction Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. Established in Cupertino, California on April 1, 1976 in the heart of Silicon Valley, and incorporated January 3, 1977. Apple Inc. used to be called Apple Computers Inc. , but dropped the word computer because it wanted to expend its products beyond just computers. Steve Jobs was […]

Steven Wozniak, a young engineer designed the Apple. Wozniak worked as a designer for Hewlett-Packard, a giant computer and calculator company. During his spare time, Wozniak, or “Woz” as he is more commonly known, began to design his own personal computer. Much of the technology he used in the machine already existed. A lot that went into it, however, was totally new. (Wikipedia Online, 2006) […]

Abstract Innovation and performance are important elements of organisational culture as they help with business growth and development. As a result, it is vital that all businesses adopt and create an innovative culture in order to be successful. How this can be attained is unclear, yet many organisations attempt to instil innovation into their companies through the creation of various programs. Whether this works or […]

Apple IPod Science and technologies are constantly developing and new products are constantly appearing in the market. New iPods were like a boom in the market of computer technologies.  IPod is media video player designed by Apple. All devices are with simple user interface, central scroll wheel and with iPod shuffle. The standard iPods stores video and medial files on a hard drive, but the […]

Planning is the activity of preparing a scheme, program, or method that is worked out beforehand for the accomplishment of some set objectives. There are different types of planning which include strategic, tactical, operational and contingency planning. Apple Inc. is one of the most successful and recognizable companies in the world. It was founded by the renown and celebrated Steve Jobs. It is an American […]

Executive Summary The focus of this report is on the Apple iPod that has created increasing demands in various outlets. The iPod allows consumers to download their favourite music but also books, movies and now even allows one to surf the internet. In this reports you find an extensive analysis on how Apple has became such a huge company within its market and will show […]