Company Background Apple Inc. and its wholly-owned subsidiaries (collectively “Apple” or the “Company”) designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone ® , iPad ® , Mac ® , iPod ® , Apple TV ® , a portfolio of consumer and professional software […]

Apple Inc. has had tremendous success in the domestic and international market. Its marketing strategies, superior products, imaginations and ability to develop ideas has transformed the markets in the United States and Europe. The great and exceptional designs and style of their products combined with great and innovative marketing strategies has kept Apple Inc. ahead of its competitors. There is no doubt that the personal […]

Silicon Valley remains the undisputed capital of the world for startups and has been since 1939 when Stanford alumni David Packard and Willian Hewlett established a little electronics company in a Palo Alto garage. That iconic event is considered by many to have been the birthplace of “Silicon Valley.” Yet, since then, many other startup hubs have emerged across the country, among them New York […]

About Apple Inc. Apple Inc. (Apple) designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. It’s products and services include Macintosh (Mac) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the […]

Steve Jobs established the Apple Company in 1971. Since then it has delivered and produced the best products and have become a brand to reckon with. It is one of the most well-known electronics companies of the world and Apple consumers are brand loyal as well as they tend to associate themselves with the brand. The 1984 advertisement of Apple which was shown only once […]

Apple’s CEO Steve Jobs recently described apple as a mobile device company. Apple once considered a desktop computer company is slowly moving towards mobile devices. This statement shows how apple’s strategy has changed significantly in past few years. Challenges faced in the past – The major challenge Apple faced in the past was the isolation it has created from other products and companies in the […]

Apple Inc. is an American multinational corporation which focuses on designing and manufacturing technology products such as consumer electronics, personal computers and software. Apple Computer, Inc. was established in Cupertino, California on April 1, 1976 and incorporated on January 3, 1977 by Steve Jobs and Steve Wozniak. The company used this name for the first 30 years until it removed the word “Computer” on January […]

What does a competitive strength assessment reveal about Apple, as compared to the leaders in the personal computer industry? Design and innovation-oriented. Greater horizontal and vertical integration. R&D oriented. Everything ready device? Use the methodology in Table 4. 4 to support your answer. Among these competitors, who enjoys the strongest competitive position? Dell Inc. enjoys the strongest competitive position. Apple operates in a fast-cycle market. […]

The Service-Profit Chain Today by by James L. Heskett, W. Earl Sasser, Joseph Wheeler Relevance Today The service-profit chain (SPC) is as relevant today as it was when we wrote about it in “Putting the Service-Profit Chain to Work,” in the March 1994 issue of Harvard Business Review. In fact, three of the co-authors of that article have since left the academy to apply SPC […]